Written by Debbie McKeegan, FESPA Textile Ambassador
Digital technology has democratised the print space, giving access to print for all and at an affordable cost.
With this commercial partnership, the creative sector has pushed the boundaries of digital technologies to create new effects, applications and entrepreneurial business opportunity, thus spawning a new sector of design creatives — The Micro Brand.
Annette Taylor-Anderson of ATADesigns was invited to join as the second speaker in the Interior Décor session at the FESPA Global Summit. Annette has designed numerous patterns and prints to dress interior décor within the contracts and hospitality market. ATADesigns was also awarded a FESPA Award in 2020. Here is a summary of her presentation:
“ATADesigns creates designer wallcoverings, murals and fabrics for the hospitality and contract markets, commercial retail, healthcare and residential sectors. I’ve won a couple of awards, including one I’m very proud of from the FESPA Awards — bronze for the Printeriors section.”
“I started my creative journey with textile design, studying design and surface decoration at university, where I created my very first wallpaper design by hand. Whilst building my business I’ve attended and exhibited at many trade shows including ICFF in New York, Maison Objet in Paris, and a couple of London shows. In recent years I’ve also had great success at the Independent Hotel Show and the Dementia Show, and appeared in many magazines in both the UK and overseas markets.”
“So how do I design?...”
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