Building A Business As An Independent Designer
WRITTEN BY DEBBIE MCKEEGAN FESPA TEXTILE AMBASSADOR
Digital technology has democratized the print space, giving access to print for all and at an affordable cost.
With this commercial partnership, the creative sector has pushed the boundaries of digital technologies to create new effects, applications and entrepreneurial business opportunity, thus spawning a new sector of design creatives – The Micro Brand.
We invited Annette Taylor Anderson of ATADesigns to join us as the second speaker in our Interior Décor session at the FESPA Global Summit.
Annette has designed numerous patterns and prints to dress interior décor within the contracts and hospitality market. ATADesigns were also awarded a FESPA Award in 2020. Here is a summary of her presentation:
“ATADesigns creates designer wallcoverings, murals and fabrics for the Hospitality and Contract market’s, Commercial retail, Healthcare and Residential sector. I've won a couple of awards, including one that I'm very proud of that I won last year for the Fespa awards. I won bronze for the Printerior section”.
“I started my creative journey with textile design, studying design and surface decoration at university. And it was there that I learned all about wallpapers. This is where I created my very, very first wallpaper design by hand. Whilst building my business I've attended and exhibited at many trade shows including ICFF in New York, Maison Objet in Paris, and a couple of London shows. In recent years, I’ve also had great success at the Independent Hotel show and the Dementia show. I've also appeared in many magazines, in both the UK and overseas market”.
So how do I design?.............