Independent Hotel Show - London
Business Theatre + Innovation Stage - Bespoke Mural Designs by ATADesigns
TV presenter, leading chef restauranteur Rick Stein in front of Birds mural design by ATADesigns. Photo by Independent Hotel Show
I was approached by Sarah Burghard (Sarah Burghard Design) to create a bespoke mural design for the Business Theatre and Innovative Stage at the Independent Hotel Show. Following a brief set by the IHS organisers, Sarah and I met and had a very productive brainstorming session. A mood board was then created by Sarah which became my working brief. I then came up with a design idea to “WOW” the Business Theatre and Innovation Stage. A design concept markedly different from previous years.
Sarah organised the production of matching cushions and lampshades featuring the designs presented at the show as part of the overall styling.
It’s gratifying to see the mural featured as part of the backdrop for the Awards Ceremony and discussions panel at the show.
Murals printed by Switchscene
Regents Floral Impression mural design for the Business Theatre
Mural size: 2800 metres (H) x 14400 metres (W))
Birds mural design for the Innovation Stage.
Mural size: 3075 metres (H) x 6000 metres (W))