Business Theatre + Innovation Stage - Bespoke Mural Designs by ATADesigns

Rick Stein in front of Birds Mural Design by ATADesigns

TV presenter, leading chef restauranteur Rick Stein in front of Birds mural design by ATADesigns.  Photo by Independent Hotel Show

I was approached by Sarah Burghard (Sarah Burghard Design) to create a bespoke mural design for the Business Theatre and Innovative Stage at the Independent Hotel Show.  Following a brief set by the IHS organisers, Sarah and I met and had a very productive brainstorming session.  A mood board was then created by Sarah which became my working brief.  I then came up with a design idea to “WOW” the Business Theatre and Innovation Stage.  A design concept markedly different from previous years.

Sarah organised the production of matching cushions and lampshades featuring the designs presented at the show as part of the overall styling.

It’s gratifying to see the mural featured as part of the backdrop for the Awards Ceremony and discussions panel at the show.

Murals printed by Switchscene

Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Mural Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Lampshade Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Lampshade Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Cushion Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Regents Floral Expression Cushion Design by ATADesigns at the Independent Hotel Show - Business Theatre - London
Birds Mural Design by ATADesigns at the Independent Hotel Shhow 2015
Birds Mural Design by ATADesigns at the Independent Hotel Show - Innovation Stage - London
L-R David Connell, Rick Stein and Brian Turner panel disucssion in front of Birds mural design by ATADesigns
L-R, David Connell, Rick Stein and Brian Turner panel discussion in front of Birds mural design by ATADesigns at the Independent Hotel Show.  Picture credit Independent Hotel Show
Birds Cushion Design by ATADesigns at the Independent Hotel Show - Innovation Stage - London
Birds Cushions Design by ATADesigns at the Independent Hotel Show - Innovation Stage - London
Birds Mural Design by ATADesigns at the Independent Hotel Show - Innovation Stage - London
Birds Lampshade Design by ATADesigns at the Independent Hotel Show - Innovation Stage - London

 

Regents Floral Impression mural design for the Business Theatre 

Mural size:  2800 metres (H) x 14400 metres (W))

Birds mural design for the Innovation Stage.

Mural size:  3075 metres (H) x 6000 metres (W))